Cruise Ship Initiative

Dear Editor: The longest-running public service campaign in U.S. history features a bear in jeans proclaiming “Only you can prevent wildfires.” The ‘‘Yes on 1’’ public message needs a catchy mascot and slogan, too. I suggest a lineup of charismatic creatures including a sea otter, humpback whale, king salmon and tufted puffin, all gathered together behind the message “Only you can prevent ecocide.”

The ‘‘No on 1’’ faction appears to have adopted their own symbol and tagline: a Titanic-like ship, and “Full steam ahead, mostly.”

Joel Hanson, Sitka